Editorial policy

Articles on delynt.com are published under the Delynt AI byline because they state the company's view, not one person's opinion. They are written and reviewed by the Delynt AI team, led by founder Owais Ahmad Khan, who also builds the product. You can read more about him on our About page.

Build-log articles describe our own engineering work. They are written from the code, logs and decisions involved, by the people who made them.

• Practical guides on using AI in sales and marketing
• Buyer's guides that compare tools, with prices checked on a stated date
• Build logs: what we built, how, and what went wrong
• AI use cases for specific industries

We write for people running and working in businesses. Our test for every article is whether a reader could act on it, and check it, without needing to buy anything from us.

We sell AI software, and we use AI tools in our own work, including to research, outline, draft and edit articles and to build the diagrams in them. We do not publish anything an AI tool has produced without a person reading, checking and editing it.

A named person on the Delynt AI team reviews every article before it goes live and takes editorial responsibility for it. AI tools never publish on their own, and an AI tool's answer is never accepted as the source for a fact (see section 4).

Every statistic, quote, price and legal claim in an article has to be traceable. Our rules:

• We link to the source, and we prefer the primary one: the study, the regulator, or the vendor's own documentation, rather than an article about it.
• Before publishing, we open the source and check that it says what we say it says, including the number, the date and the sample size.
• If a figure comes from a vendor that sells the thing being measured, we say so in the text.
• If research is old, or was measured in a different setting from the one we are writing about, we give its date and say what that means for how far to trust it.
• Where a number is an example or an illustration rather than a measured result, we label it as one.
• If we cannot trace a figure to a source we can check, we leave it out, even if it is widely repeated.
• Prices and product features change often. In buyer's guides we state the date prices were checked, and we link each vendor's pricing page.

Delynt AI is a company that sells AI solutions for sales and marketing, and many of our articles cover problems our product works on. When an article mentions Delynt AI, we say plainly that it is ours. Most articles end with a short, clearly separated note describing what Delynt AI does.

In comparisons and roundups of other companies' tools, we do not include our own product unless we say so, and we do not rank it.

We do not publish sponsored posts or paid placements, and our articles do not contain affiliate links. No vendor can pay to be included in, left out of, or ranked in an article. When we name a product, it is because it is relevant to the reader, not because of any commercial relationship with us.

Our diagrams and charts are made by us from the information in the article. Every chart states its data source. Scenes and examples in diagrams are illustrations, not screenshots of real customers' data.

We do not use photos of real people that suggest they are our customers, and we do not use AI-generated images that could be mistaken for a real person or a real event.

We publish customer names, logos, testimonials and results only when they are real and the customer has agreed. Until then, any example we use is labelled as illustrative in the text itself, not only in a caption.

Some articles touch on law and regulation, such as data protection, marketing rules or AI legislation. They are general information to help you ask the right questions, not legal, tax or financial advice for your situation. Where a decision carries legal risk, we say that you should check it with a qualified professional.

We review articles when the facts they rely on change, such as new prices, new research or new regulation. If we find an error, we fix it promptly. If the correction changes the meaning of the article, for example a wrong figure or a wrong date, we note what changed and when in the article.

If you spot something wrong, email [email protected] with the article and what needs fixing. We read every report, and we will tell you what we did about it.

Questions about this policy or anything we have published: [email protected].